Market Insights Guide

Key visitor behaviours, trends, and what travellers are seeking in the Queenstown Wānaka district and wider New Zealand.

Destination QueenstownLake Wānaka Tourism

New Zealand Travel Insights

International Visitor Arrivals

Monthly Visitor Arrivals
2019, 2024 and 2025
Purpose of Visit
Total arrivals, 2025
Age Breakdown
Share of total arrivals
Seasonality

New Zealand Travel Insights

New Zealand Trip Insights

Spend ($M) by Visitor Type
Total market spend, 2025
Number of Regions Visited
visited 4+ regions
Queenstown Wānaka Regional Visitation
Top 5 Motivators for Visiting New Zealand

Market Context

Market Context Insights

About

About DQ & LWT

Data & Methodology

Sources