Market Insights Guide

Key visitor behaviours, trends, and what travellers are seeking in the Queenstown Wānaka district and wider New Zealand.

Destination QueenstownLake Wānaka Tourism

New Zealand Travel Insights

International Visitor Arrivals

Monthly Visitor Arrivals
2019, 2024 and 2025
Purpose of Visit
Total arrivals, 2025
Age Breakdown
Share of total arrivals
Seasonality

New Zealand Travel Insights

New Zealand Trip Insights

Spend ($M) by Visitor Type
Total market spend, 2025
Number of Regions Visited
visited 4+ regions
Queenstown Wānaka Regional Visitation
Top 5 Motivators for Visiting New Zealand

Queenstown Wānaka Travel Insights

Tourism Related Expenditure

Expenditure ($M) by Month
2023, 2024 and 2025 - Japan market, Queenstown Wānaka

Queenstown Wānaka Travel Insights

Visitor Experience Insights

Top Motivations for Visiting the Queenstown Wānaka District

Queenstown Wānaka Travel Insights

Activities Undertaken

Activities Undertaken
% of Japanese visitors who participated

Queenstown Wānaka Travel Insights

Locations Visited

Locations Visited
% of Japanese visitors who visited each location

Queenstown Wānaka Travel Insights

Sustainable Travel Attitudes & Behaviours

Interaction with Locals
Level of engagement during visit
Sustainable Behaviours Taken
% who said yes
Sustainable Travel Attitudes
% rating as very or extremely important

Market Context

Market Context Insights

About

About DQ & LWT

Data & Methodology

Sources